B&M Brown Bread in a can is customary New England bread. The dark color and sweetness comes from the molasses. Interestingly enough, to make the brown bread the cans are filled with batter and steamed for three hours at atmospheric pressure. The cans are then sealed. That explains why when you open your can of brown bread, it’s moist and delicious. It is a healthy alternative to other breads and it will leave your family asking for, “seconds!” Some New Englanders prefer to have it at breakfast time. They will fry B&M Brown Bread with some butter and serve with eggs. The most traditional way to serve Brown Bread is to have it with B&M Baked Beans!