"For me, nothin' beats the satisfying, smokey, All-American flavor of barbecue. So I created barbecue sauces Emeril style.  And what else could I call them Bam!B-Q sauces.  It's barbecue the way it should be.  And I/ve got a sauce that's just right for whatever you want to grill.  Outside or right in your own kitchen.  So don't just barbecue, Bam!B-Q."  Emeril