Food Network star and best
selling cookbook author, Rachael Ray is launching her own brand of extra virgin
olive oil, otherwise known by her audience as simply “EVOO”. EVOO is
a Gourmet Spanish Olive Oil from the Andalusia Region of Spain.
Rachael notes, “My EVOO has an
Extra Tasty flavor and a deep, delicious aroma. It's always the first ingredient
in any dish I make.”
Ray is best known for her 30
Minute Meals format, in which she showcases her no fuss cooking. Like most pop
culture icons, her infectious enthusiasm and down to earth style has helped her
to become a household name due in part to her own zany vernacular, otherwise
known as “Rachael-isms”. EVOO being the most commonly used abbreviation for
one of her favorite ingredients.
Rachael Says “EVOO is extra
virgin olive oil. I first coined "EVOO" on my cooking show because
saying "extra virgin olive oil" over and over was wordy, and I'm an
impatient girl-that's why I make 30-minute meals!”
